PFS Group — expertise you can trust

Our Team

At PFS Group, we have a small, but knowledgeable, group of multi-talented individuals who comprise our asset management team and support staff.

James J. Puplava, CFP - President & CCO, PFS Group

James J. Puplava, CFP®

Puplava Financial Services, Inc.
President
PFS Group
President & CCO
LPL Registered Representative

Financial Sense® & Financial Sense® Newshour
Author & Host
BrokerCheck

Mr. Puplava is an asset manager and financial professional who has been interviewed by The Wall Street Journal, Barron's, ABC News: Nightline, The Wall Street Transcript, The Huffington Post, and the documentary film, "The End of the Road: How Money Became Worthless," among other publications and media sources. His experience in financial media began in 1988, with his hosting of Financial Sense® Talkradio on various radio stations in San Diego. Today, he continues his weekly Financial Sense® Newshour broadcasts and writes thought-provoking commentary for Financial Sense® online, and oversees the portfolio management team at Puplava Financial Services, Incorporated.

Mr. Puplava graduated cum laude in Political Science from Arizona State University. He then went on to graduate with honors with a Master's Degree in International Management from the American Graduate School of International Management (Thunderbird). Among his many awards and achievements, in 2007 and 2009 Jim was nominated by his clients and professional peers as one of the San Diego area's best wealth managers.

Jim Puplava's professional designations include CERTIFIED FINANCIAL PLANNER™; FINRA Series 7 and Series 24; registrations held with LPL Financial and Life-Only, Accident and Health, and Variable Contracts insurance licenses (California insurance license #0685257). Mr. Puplava has been President of Puplava Financial Services, Inc. (PFS) since 1985. For twelve years, James Puplava held a position as Branch Manager for LPL Financial Services, LLC and has now returned to that broker dealer. In 1996, Mr. Puplava established the broker/dealer firm, Puplava Securities, Inc. (PSI) and is its former President.

Jim and his wife, Mary, who live in San Diego near their three sons and their grandchildren, are involved in a number of philanthropic enterprises through their charitable foundation. Jim loves historical documentaries, sailing his Hanse 385, and is an avid reader.

Ryan J. Puplava - Chief Executive Officer Puplava Financial Services, Inc., Senior Trading Manager, Options Principal, & LPL Registered Representative Puplava Securities, Inc.

Ryan J. Puplava, CMT

Puplava Financial Services, Inc.
Chief Executive Officer
Technical Analyst
LPL Registered Representative
Financial Sense & Financial Sense Newshour
Columnist & Guest
BrokerCheck

Ryan joined PFS Group in 1995. He holds a B.S. in Business Administration/Finance from San Diego State University. His professional registrations held with LPL Financial include FINRA Series 4, Series 7, Series 53, and Series 66 Uniform Combined State Law Exam; and Life-Only, Accident and Health, and Variable Contracts insurance licenses (California insurance license #0I08953). He earned the Chartered Market Technician's designation in 2007. Mr. Puplava is Senior Trading Manager. He co-authors In the Know—a communication for Jim Puplava's clients only—with other members of the trading staff; he also contributes Market Observations to Financial Sense® and is a frequent guest on Financial Sense® Newshour. Ryan enjoys sailing, kite surfing, and playing his guitar.

Christopher M. Puplava - Chief Investment Officer/Puplava Financial Services, Inc., Operations Specialist/Puplava Securities, Inc. and Columnist/Financial Sense

Christopher M. Puplava

Puplava Financial Services, Inc.
Chief Investment Officer
LPL Registered Representative
Financial Sense® & Financial Sense® Newshour
Columnist & Guest
BrokerCheck

Chris graduated magna cum laude with a B.S. in Biochemistry from California Polytechnic State University-San Luis Obispo. He joined PFS Group in 2005 and is currently pursuing the designation of Chartered Financial Analyst. His professional registrations held with LPL Financial include FINRA Series 7 and Series 66 Uniform Combined State Law Exam. He contributes articles and Market Observations to Financial Sense® and co-authors In the Know—a communication for Jim Puplava's clients only—with other members of the trading staff.

Becki K. Sutton - Portfolio Manager/Puplava Financial Services, Inc.

Becki K. Sutton, CFA

Puplava Financial Services, Inc.
Portfolio Manager
BrokerCheck - IAR

Becki joined Puplava Financial Services, Inc. in 2015. Her education includes an MBA from the University of San Diego and a B.S. in Business Administration Finance from San Diego State University. Becki earned the Chartered Financial Analyst designation in 2000. She has over twenty years of experience in the investment management industry, which includes 15 years as a Portfolio Manager with Brandes Investment Partners, Inc. Becki's role with Puplava Financial Service Inc. is managing portfolios and serving our clients.

Paul Horn - Financial Planner Manager/Puplava Financial Services, Inc., LPL Registered Representative/Puplava Securities, Inc.

Paul D. Horn, CFP®

Puplava Financial Services, Inc.
Financial Planner
LPL Registered Representative
BrokerCheck

Paul joined PFS Group in 2015. He holds an M.S. Creighton University. Paul earned the CERTIFIED FINANCIAL PLANNER™ designation in 2013. His professional registrations held with LPL Financial include FINRA Series 7, Series 66 Uniform Combined State Law Exam; and Life-Only, Accident and Health, and Variable Contracts insurance licenses (California insurance license #0E60881). Mr. Horn has over a decade of experience with financial planning and wealth management services. He oversees the Financial Planning activities of the firm. Paul enjoys golf, the outdoors and spending time with friends and family.

Rhonda Butler - Operations Manager/Puplava Financial Services, Inc.

Rhonda Butler

Puplava Financial Services, Inc.
Operations Manager & Officer Manager
Operations Specialist
BrokerCheck

Rhonda joined PFS Group in 2016. She obtained her B.S. in Behavioral Science from Western International University. FINRA registrations held with LPL Financial include Series 7, and Series 63. Thirty years securities industry experience, eight of those years working with 401k retirement plans. Role with PFS Group is Operations Manager. She enjoys hiking, biking, swimming, rollerblading, paddleboard, racquetball, and reading.

Crystal Kessler - Administrative Assistant for Puplava Financial Services, Inc.

Crystal Kessler

Puplava Financial Services, Inc.
Administrative Assistant

Crystal joined PFS Group in 2016. She received her B.A. in Economics at California State University- San Marcos. Crystal’s role with Puplava Financial Service Inc. is the Administrative Assistant. Crystal had previously worked as an Administrative Assistant for a local Escondido company. Her immediate goals include obtaining the FINRA Series 7 & Series 63 licenses. Crystal enjoys being outdoors and spending time with friends and family.

Cristofer D. Sheridan - Research Assistant/Puplava Financial Services, Inc. & Puplava Securities, Inc.

Cristofer D. Sheridan

Puplava Financial Services, Inc.
Research Assistant
Financial Sense® & Financial Sense® Newshour
Webmaster, Senior Editor, & Co-Host of Financial Sense® Insider
BrokerCheck

Cris joined PFS Group in 2002. He holds a B.S. in Mathematics from California State University-San Marcos. Mr. Sheridan supports our Trading and Operations teams and manages the development of and content on PFS Group's Financial Sense® educational website.

Adam C. Puplava - Interactive Media Designer/Puplava Financial Services, Inc./Financial Sense

Adam C. Puplava

Puplava Financial Services, Inc.
Interactive Media Designer
Financial Sense®
Interactive Media Designer & Assistant of Financial Sense Insider

Adam joined PFS Group in 2006. He graduated with a degree in Interactive Media Design from The Art Institute of California-San Diego. Adam assists Cris with managing content and creating multimedia for PFS Group's Financial Sense® educational website. Adam has a great appreciation for San Diego's fine weather.


Rob Bernard - Executive Vice President, Investment Advisor Representative/Puplava Financial Services, Inc.

Robert Bernard

Puplava Financial Services, Inc.
Executive Vice President, Investment Advisor Representative
LPL Registered Representative
Financial Sense® Newshour
Guest
BrokerCheck

Rob joined PFS Group in 2011 as an independent broker. Rob holds a BS in Business Administration from San Diego State University, and his professional registrations held with LPL Financial include FINRA Series 7, Series 31, and Series 63; and Life-Only (including long-term care), Accident and Health, and Variable Annuity insurance licenses (California insurance license #0A76248). Rob shares Jim Puplava's macro-perspective on the markets/economy and participates in weekly trading strategy meetings with Jim's staff. He is also an occasional guest on Jim Puplava's Financial Sense® Newshour educational podcast. A San Diego resident for more than 30 years, Rob, enjoys wakeboarding, scuba diving, off-road enthusiasm and is enough of a skiing buff that he takes occasional trips to where it snows. He and his wife Kathy have two daughters.

Tony Allison - Investment Advisor Representative/Puplava Financial Services, Inc.

Anthony Allison

Financial Sense® Newshour
Producer

Tony graduated from UCLA with a B.A. in Political Science and Economics and completed his MBA at the University of San Diego. Prior to his career in the financial services industry, Tony worked for over a decade in the publishing field, where he both wrote and edited business trade publications and in advertising. Mr. Allison lives in San Diego with his wife Eva. In his spare time, Tony enjoys golf and mountain biking.

 


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